Joe Martin

Joe Martin Chicago

Building things that bring people together, in the real world.

Thanks. I'll be in touch.

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Updated Mar 18, 2026

CBS · 2012

Reality Dating Show

For about five seconds in 2012, I was on a national dating show called 3. Long enough to flash this exact face, get dismissed by the women, and catch a flight to a hockey championship that same night.

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Updated Mar 5, 2026

The Chicago flag, with a fifth star left unfilled

A cause for the whole city

The 5th Star

Chicago's flag has four stars, one for each moment big enough to earn it. I challenge its residents, what would we have to do, together, to add a fifth?

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Updated Jul 9, 2026

Cover songs and open mics

Music

My dad bought me a guitar when I was 13 years old. And, my goodness... the incredible places this thing has taken me and the people it's brought into my life.

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Updated Apr 6, 2026

Three Octobers running

Halloween Camping

Cold, but not too cold. A wooded site, an all-day fire, movies in the background, some games, and pumpkin carving. Amanda and I didn't invent it, but we've made it a tradition.

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Updated Jul 22, 2026

Ranked, and defended

The Top 10s

Everybody's got a take. These are mine, ranked and committed to: movies, TV, music videos, albums, commercials, and books. Six lists, sixty picks, and a #1 in each I'll happily argue about.

  • Interstellar
  • 1883
  • Beauty Behind the Madness
  • The Devil in the White City
  • I, Tonya
  • Cosmos
  • Unplugged in New York
  • Happier No Matter What
View the Countdowns

Updated May 15, 2026

An annual practice · 13 years running

Naming My Year
Before it Starts

For over a decade I've given each year a title before it begins. Naming your year in advance is less about a phrase or theme, and more about the name of a chapter in the story of your life.

Every year, named
  1. 2026The Renaissance
  2. 2025LMNOP
  3. 2024Verses
  4. 2023Ukiyo

Updated May 13, 2026

TEDx · On the red dot

Discover Your
Incredible Future

My TEDx talk: name your year in advance, then let a vivid picture of your future pull you toward it. Fifteen minutes on stage about a practice I'd already been living for years.

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Updated Jul 9, 2026

One of my companies that works directly with food tours, ghost tours, and the like. I help them have high-quality websites and a unique approach to growing their business.

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Updated Jul 9, 2026

The mobile guidebook I built for tour operators. Eleven years in the making, and finally live with paying customers.

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Updated Jul 26, 2026

A running log

Status

The last couple updates. The full log has the rest.

Jul 22, 2026

This 45th birthday trip to Costa Rica has been like no other. Canyoning down 100-foot-plus waterfalls, whitewater rafting, the wildlife, the rain. The FOOD. Oh man, the food.

Costa Rica, Pacuare Lodge rainforest
Costa Rica, Pacuare Lodge rainforest
See all updates

Updated Jul 24, 2026

A two-minute habit

Toothbrush
Workouts

Every time I brush my teeth, I do a workout. It started as squats to get a little faster on the ice, and grew into full-body sets. Just a couple minutes at a time, every single day, everywhere I go.

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Austin, Texas
Williams, Arizona
Cancún, Mexico
Curaçao

Updated Apr 28, 2026

The app I've been trying to build for 15 years. All about helping you meet up with more people, in the real world.

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Updated Apr 15, 2026

10 years

6-Week Cycles

A personal experiment in time, business, and happiness, in leaving more room for the people I love. Written up and talked about.

Six weeks on. Two weeks off.
Repeat. Ten years.

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Updated Jun 26, 2026

Keynote speaker · Presenter · Emcee

Speaking

Keynotes, workshops, and the occasional TEDx. I've spoken on stages across the country and internationally, and I still love a microphone and a room of people.

See the talks

Updated Jul 9, 2026

Martin Creative

Messaging & Positioning

A company's first sentence is the most important one it owns. Watch one get rewritten.

Watch more reveals

Updated Feb 28, 2026

Born & raised

Chicagoan

The lakefront, the neighborhoods, and the Blue Line to and from the airport, which might be my favorite ride in the whole city. This is the place I keep choosing.

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Updated Feb 14, 2026

Updated Feb 12, 2026

A real card game · qcards.co

Q Cards

A trivia card game I launched during COVID, really just an excuse to get a table laughing and arguing about Chicago. The Kickstarter didn't fund, so I made it the simple way: buy a copy, cover shipping, and I mail it to you myself.

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Tap the card to see the year

Updated Feb 8, 2026

National Bag Players Association crest

National Bag Players

Cornhole is fun, but it's not the only way to play. Over the years I've put together a handful of alternate games with friends.

Grab a few people and give these a shot.

nationalbagplayers.com

Updated Jul 9, 2026

With Matt Pittman · Real estate

Sellin' Homes

A collaboration with my longtime friend and real estate agent, Matt Pittman. I should be clear: I don't have a real estate license. Matt is the one actually sellin' homes.

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Updated Jun 26, 2026

On the ice

Ice Hockey

I didn't start playing ice hockey until I was an adult. A few state championships and a division title up in Toronto later, I still lace up every week at Johnny's Icehouse.

See the photos

Updated Jul 25, 2026

A standing ovation for my people

Cool things from
cool friends

The people I get to know make remarkable things. This is a wall for theirs, swipe through and go support them.

Updated Jun 27, 2026

An original

A better
birthday song

Some friends and I rewrote the birthday song, and every year we keep sharing it, with each other and with anyone who'll listen. Join the birthday song revolution.

See more songs

Updated Jul 24, 2026

The Chocolate
Milk Gallery

A lovingly photographed collection of chocolate milks from around the world.

Montego Bay, Jamaica
Chocolate milk in Tanzania
Tanzania
Chocolate milk in Río Grande, Puerto Rico
Río Grande, Puerto Rico
Ushuaia, Argentina
Chocolate milk in Costa Rica
Costa Rica
Chocolate milk in Toronto, Canada
Toronto, Canada
Chocolate milk in Vancouver, Canada
Vancouver, Canada
Chocolate milk in Austin, Texas
Austin, Texas
Chocolate milk in Rome, Italy
Rome, Italy
Juneau, Alaska
Chocolate milk in Denver, Colorado
Denver, Colorado
Chocolate milk in Tanzania
Tanzania
Chocolate milk in Schiller Park, Illinois
Schiller Park, Illinois
Chocolate milk in Merrillville, Indiana
Merrillville, Indiana
Chocolate milk in Vancouver, Canada
Vancouver, Canada
Chocolate milk in Toronto, Canada
Toronto, Canada
Chocolate milk in Austin, Texas
Austin, Texas
Chocolate milk in Wisconsin
Wisconsin
Chocolate milk in La Fortuna, Costa Rica
La Fortuna, Costa Rica
Chocolate milk in Bartlett, Illinois
Bartlett, Illinois
Chocolate milk in Sedona, Arizona
Sedona, Arizona
Chocolate milk in Las Vegas, Nevada
Las Vegas, Nevada
Chocolate milk in Las Vegas, Nevada
Las Vegas, Nevada
Chocolate milk in Las Vegas, Nevada
Las Vegas, Nevada
Wisconsin

Updated Mar 20, 2025

Infinity pool at the edge of the Costa Rican rainforest, photograph by Joe Martin
Costa Rica
Photograph by Joe Martin
Photograph by Joe Martin
Wisconsin
Photograph by Joe Martin
Illinois
Photograph by Joe Martin
Curaçao
Photograph by Joe Martin
Curaçao
Photograph by Joe Martin
Curaçao
Photograph by Joe Martin
Photograph by Joe Martin
Photograph by Joe Martin
Maryland
Photograph by Joe Martin
Photograph by Joe Martin
Norway
Photograph by Joe Martin
Norway
Photograph by Joe Martin
Photograph by Joe Martin
Photograph by Joe Martin
Photograph by Joe Martin
Photograph by Joe Martin
Photograph by Joe Martin
Wisconsin
Photograph by Joe Martin
Photograph by Joe Martin
Italy
Photograph by Joe Martin
Italy
Photograph by Joe Martin

Photography

Trying to catch magical views from around the world.

Updated Jun 26, 2026

An eight-year experiment

The Kanye
Music Project

Taking a complex, overproduced rap album and stripping it down to one man and one acoustic guitar.

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Updated Jul 9, 2026

Antarctica

Passport stamps

Global Travel

We sailed to the bottom of the world, and it still doesn't quite feel real. Just one of a few trip recaps we've cut together.

Watch the recaps

Updated Jul 25, 2026

/* @joe */

Website Designer

Words that work, pages that load, designs you'd print. A few I've built lately, swipe through.

Abel Concrete Abel Concrete Key West Food Tours Key West Food Tours EatFreeTacos EatFreeTacos Chicago Pizza Tours Chicago Pizza Tours WeSellinHomes WeSellinHomes
See the work

Updated Jul 9, 2026

Officiant · Friend · Believer

Joe in a tux with a ukulele at a wedding

A love for love

I've never been married, but I've developed a definitive philosophy on weddings after officiating for my friends. I even built my own ceremony format.

See the formula in action

Updated Oct 10, 2025

2020 · For Mom

The show, for Mom. Tap to watch her reaction.

COVID Open Mic

When my mom was sick during COVID, we built an American-Idol-style competition for her to watch from home. Ryan Seacrest made a guest appearance. She loved every minute.

Read the story

Updated Jul 9, 2026

A 23-year tradition

40DoX

The 40 Days of Christmas

Christmas begins November 16. Christmas ends, abruptly, fully, every ornament boxed, December 26. Forty days of glee. Then the new year begins clean.

  • Nov 16The decorations rise
  • Dec 25Peak
  • Dec 26It all comes down
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Updated Jun 24, 2026

As seen in my TEDx

It would be
cool to…

Step inside for the whole list, and tell me how to pull off the rest.

See the whole list

Updated Jul 9, 2026

The band years · Warped Tour

The Fold

Joe Martin on stage with The Fold at the Warped Tour

Years after my first band PGS fell apart, Matt Pittman asked me to come along with The Fold on tour. Just like that, a childhood dream of mine came true.

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Updated Jun 1, 2026

A lifelong fascination

Time Travel

Hooked since I was a kid. I gave a whole TEDx on it, and I can trace the obsession back to the exact cartoons that started it.

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The Jetsons Meet the Flintstones
DuckTales: Duck to the Future
Teenage Mutant Ninja Turtles

Updated Jul 24, 2026

Amanda & me, around the world

One minute,
everywhere

A growing collection of one-minute videos from wherever we land. Tap one, or sort the whole set by continent and country.

Rome, Italy
Antarctica
Manyara, Tanzania
Curaçao
Ushuaia, Argentina
Lake County, Illinois
Browse 2+ hours of video

Updated Jun 25, 2026

On TV and in your ears

Appearances

The times someone handed me a mic on their show. Chicago TV news and a growing list of podcasts.

See them all
Fox 32 Chicago

Updated Jun 26, 2026

The Art Institute · Commencement keynote, 2017

Art School.

I learned to make things at The Art Institute. Years after I left, they invited me back to give the commencement keynote. Full circle, cap and gown and all.

Step Back in Time

Updated Jun 27, 2026

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Pictures of Joe

Updated Jul 9, 2026

The book I'm writing

(H)ours, by Joseph Adam Martin

Redefine work. Reclaim the time that's rightfully ours.

A practical toolkit, built on ten years of research, for redesigning how we work so it serves people and families, not just the bottom line.

Updated Jul 9, 2026

My first band · 1997 to 2005

Pale Green Stars

I had the chance to record a few albums, tour across the US, and headline the Metro. Seeing it all come together in this music video is a nice little visit home for me.

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